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Sultana Thai Hom Mali rice; a Finatrade brand.

Our
Brands

Finatrade’s product offering includes a wide array of goods sourced from around the world. Some of our strongest brands are those we developed ourselves, but we also distribute international brands popular with consumers worldwide.

Own
Brands

Finatrade was one of the first companies to introduce branded soft commodities to the West African market in the late 1990s. Through our successful branding efforts, our offering now includes many more product types, each tailored to the West African consumer’s needs.

Sultana Thai Hom Mali rice; a Finatrade brand.

Distributed
Brands

Besides having our own brands, Finatrade also distributes well known international brands. On the back of our high brand equity, we can distribute these major international brand products through the same channels to our customers.

Retail display of brands distributed by Finatrade.